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The Importance of High Quality Real Estate Photography

Real estate photography is one of the fundamental parts of a real estate marketing effort.  Images speak louder than words.  This is only one reason why this type of photography must meet several standards in order for it to work.  The work must be done professionally and requires a special effort.

The impact that photos create can be the difference between closing a deal and steering visitors away.  The top real estate photography Calgary service can provide you the best product.  Now, let´s list some important reasons why a quality real estate photography is important:

It presents a professional image

If you are planning on listings, a well-shot professional photo will speak of how professional you are.   A nifty listing will give a better impression.  Hence, the need for taking a photo with a good camera.  So, drop away that iPhone and get professional help.  A quality looking picture has the potential of not only getting more clients but more referrals as well.  Needless to say, this represents selling a property in a shorter time.   Any real estate agent can confirm that a great photo can bring you closer to a deal.

Real Estate Photography is affordable

We know that with all the expenses involved in selling the house, adding another one is not an option.  The good thing is that the service of professional photography is not expensive.  Even better, the investment will actually represent a good return.  Turn professional photography into a necessity and not a luxury.

The truth here is that, if you decide to go with unprofessional photography, you are at risk.  Your competition is probably doing it professionally, so you cannot stay behind.  About prices, they really vary among places.  In Calgary, some go around $300 to photograph the entire house.

Statistics back it up

Yes, you may include amateur pictures to your listing.  But you should know that there is at least a 60% higher chance of your home to be seen online if you use high-quality photos.  This is no surprise since a great photo will bring the attention of any potential buyer.  In fact, according to studies, house hunters will take a look at photos before even looking at the price.

Better looking photos

Yes, it does sound obvious.  But we cannot stress that enough.  If you were to compare the quality of amateur photos to those done professionally, you would really see the difference.  Usually, if you take the picture, you will most likely not consider aspects such as space, lighting, shadow, flash, staging, etc.  A professional photographer will bring all this expertise to the table.  Pictures can even be enhanced to bring out the colors in your home.  An amateur photo risks not bringing to life everything a home might be about.

If you want to get that home sold, invest in professional real estate photography.  You will soon find out that the investment is truly worth it.


How Carol Helped Realtors in Barrywood Sell More Homes

Barrywood realtors decided to get help from business coach Carol Greenaway.  This was the best decision they could have made.  She aided them in making a study of the market, through effective strategies that gave them a clearer idea of it.  With this information, they built a strategy that enabled realtors to sell more homes.


There are old school strategies that do not work today anymore.  Times are changing and so are business strategies.  Carol is constantly updating herself and she was able to bring in this to Barrywood real estate.  In more detail, let´s see how she helped realtors sell more homes.


One of the first things that Carol did was to sit with realtors to discuss prices.  Selling a home usually does not work in the same way as selling a car.  Car dealers will usually inflate the price of a piece in order to offer a lower price to the client.  It does not work like this with real estate.  If you overprice a property, you are steering away potential buyers.  They will think that you are not serious or do not want to sell the property.  In modern real estate, actually lowering the price from market pricing is actually convenient.

Realtors were not too convinced at first.  But then it turned out that, as expected, low prices brought in more bids, which turned into selling homes at, or close to, their market prices.

More aggressive marketing

A marketing campaign can be as onerous as a TV commercial or as plain as printing and/or posting flyers.  The idea is to promote the product if you want to sell.  Let people know what you are selling.  Carol encouraged realtors to exploit all the publicity opportunities they had.  Based on their budget, they devised a strategic and more aggressive marketing campaign.

They went from more attractive signs to better ways of promoting homes.  Carol also guided them into better target homes based on several ways that allow you to collect information on a certain population´s interests.  These included online surveys.

Social media

Social media has become a very powerful and organic way of promoting a service or product.  The first social media sites used by realtors in Barrywood were Facebook, Twitter, and Instagram.  Carol wanted to go slow on this.  She made realtors realize the need to hire a social media expert.  They balanced this extra expense against the benefit it brings.  Almost everyone jumped in and so far realtors have not made any complaint.

Online listings

Lots of pictures were taken of all the houses.  The homes were staged properly in order to give them a better sense of order.  Next, listings that give as many details as possible about what the home looks like.  It is amazing how much an online site can help you sell.

Time management

As realtors, Carol understands that a business man´s most valuable asset is time.  Organization is key and realtors at Barrywood were able to share with Carol their queries and doubts.  They proposed ideas on how to use it wisely.  Things such as creating to-do lists, or effectively organizing events, were discussed.

If you need to get some business coaching yourself, this is your chance to contact Carol.  She is ready to help you out in what you need.


Marketing Your Home in Barrywood PEI

Marketing your home in the beautiful Prince Edward Island is not as difficult as it might seem.  You already have an advantage and great leverage with the location.  PEI is a place filled with history and breathtaking scenery.  Being a province of Canada, there are many perks that you should exploit when promoting your home.


PEI has a fair variety of ethnic groups that include Scottish, English, Irish, Dutch, French, and German descent.  There are also several minorities but the majority are white and identify themselves as Canadian.  The official language is English, very few speak French and less than six percent speak another language.


The most important aspect to market about the place’s geography is probably the climate.  This is considered to be moderate.  During the hottest months, temperatures can rise well up to 30°C and drop to -3°C during the winter.   The cold is not aggressive and it gets fairly hot during summer.


There is a railway station plus two main airports in Charlottetown and Summerside.  There is also a two-passenger ferry to communicate with the mainland.  Traditionally, transportation network in PEI revolves around its seaports, which are connected to the railway system.


The place has vast amounts of historical sites.  It used to be a French colony and a British colony.  Jacques Cartier first found the island and made it a part of the French Colony of Acadia.  Great Britain got the island from the French through the Treaty of Paris in 1763.  History goes well on after this, including settlements, land distribution, and war.

Market your home effectively

In order for you to correctly market you home, it is your responsibility to give it a clean face.  The place is already doing the job for you.  With a great economics and nice neighborhoods, your home surely offers the best environment there is.

If your home needs basic repairs, do them.  You might probably need to give a fresh hand of paint.  If the house has carpets, make sure you get them cleaned.  Check all electrical connections and make sure all water and sewage pipes are working perfectly.  Maybe you want to hire professional services to make sure all of the above is in place.

But not only should you get professional help for getting your home ready.  You might also want to get a hand from a marketing company.  Curve Communications is a leading marketing company that tailors the best marketing plans just for you.  This is precisely what you need if you are marketing  your house in Barrywood PEI.

Take advantage of all the comfort your property offers in this beautiful town.  If possible, you could even make a listing with photos and description of your home.   Real estate is a very active business category in town.  With well-targeted marketing, there is a high chance that you will be selling your home in very little time.





Why Getting Professional Cleaners is Important when Selling a Home

Selling a home requires several arrangements, not only on the legal side but also on the physical preparation.  You must focus on giving the best impression of your home.  This means that you should put your house’s best face when putting your home on the market.  If your potential customers are meticulous enough, they will be able to check for and perceive even the tiniest of smells or dirt centers.  This is going to be their new home after all, so they cannot be blamed.  It is time to hire the services of professional cleaners for your home.

Depending on the climate conditions on your area, there are usually some “hot” spots that might create a breed for dirt and filth.  These are usually hard to reach or even detect.  But we can see their effects.  This is only one reason why you should consider getting professional cleaners for your home if you plan on selling a house.

  • Professional cleaners will scrub your home completely.  

A cleaning service is usually committed to going through every corner in your house.  They will do this as part of their quality service promise.  This means that, depending on the type of service requested, you will get your home turned upside down.

  • Professional cleaners will use the best products.

It is the job of executive cleaning services to stay updated with the newest and best cleaning products.  Their line of expertise demands from them knowing what kind of product is best for your type of fabric, therefore, you should rest assured that they know best on what works with what.

  • Professional cleaners will offer you a service warranty.

Professional cleaning services will usually come with a warranty.  We are not really interested in getting the money back but, instead, getting a good job.  Some companies will even offer a maintenance service where they will make periodic visits to the home serviced.   You can take advantage of this as an extra offer to your clients.

  • A professional finish will speak well of your sense of responsibility.

Finally, when you hire a professional to take care of your house’s cleanliness, this actually speaks well of you.  Potential customers will be able to see how serious you are taking the business.  Believe it or not, this impression has the ability to affect a buyer’s decision.  So, be the kind of seller that buyers want to approach and make serious business with.

When it comes to the best cleaning service with the top cleaning products, Yorkville Carpet Care has the best option for you.  Professional cleaners at Yorkville Carpet Care will offer you the best solution based on your home needs.  Keep that home pristine and let customers see what a beautiful and clean home they can become owners of.

Make Sure Your Home is Inspected for Mold before Listing

download (3)If you’re planning to list your home, you should make sure that it is inspected and mold removal is performed before listing. When your house is infested with molds, listing it is tantamount to economic suicide because it won’t sell much. You will also have the damage reputation of somebody who sells houses with molds and you don’t want that. Mold inspection in Vancouver is not hard and expensive and the benefits behind it is tremendous. You can be sure of a good listing because you are confident that your home is clean and will pass inspection.

So what are molds and how does it affect you home’s worth? Molds are hazardous to your health and any homeowner should make sure that it does not infest your home. For most of us, allergies is a daily encounter and this is caused mostly by molds. This can progress to various respiratory problems including lung cancer. Folks, molds are a serious problem.

What are the signs that you have mold problems in your home? First of all, you have to take note of leaking in your home. Water leaks and moisture are the two primary cause of mold infestation. When there is a leaking faucet, immediately call a plumber to fix it. Make sure that the water pool is dried up immediately and don’t allow any moisture to remain. This will prevent the mold infestation.

When you notice a moldy smell, you can be sure that you already have molds in your home. Immediately call for a mold inspection professional to take a look. You must avoid taking matters into your own hands and leave the matter to the professionals. Since they are the ones trained to deal with this matter, they will also provide recommendations on what to do.

When molds are discovered in your home, avoid disturbing it because this can cause the spread of micro toxins in your home. Follow the recommendation of professionals on how to deal with the problem because it is the best way to approach it.

When molds are removed from your home, you can be sure of a good listing. You can also be sure that it won’t take long for buyers to line up to your clean home. This will also give you the peace of mind knowing that the next occupant will be staying in a safe house that is free from mold infestation.

Staging Your Home to Sell

You’ve probably spent more than one Sunday sitting in front of the television watching home redecorating and home staging shows on HGTV.  Don’t worry, we’ve all done it.  Now that it is time to sell your house you’re probably wondering how well staging your home to sell it really works.

What is Home Staging

Home staging is preparing your house for sale or an open house by arranging the furniture, cleaning out clutter, using color and decorative pieces to highlight the best features of your home.  A staging expert can come into your home and evaluate it objectively, determine anything that will hinder the buyer from making an offer.  Don’t confuse staging with decorating, although home design principals are used.  Home staging is a marketing strategy to illustrate the best features of your home.

Why Does Staging Work

A properly staged house illustrates the best features of the home.  The home staging expert goes through each room and makes sure the furniture is properly placed and the focal points are highlighted.  They use tasteful colour choices throughout the home, accent pieces complement the room and the furniture is properly placed to allow traffic to flow smoothly throughout the home.  Putting all these principals together in such a way, triggers an emotional response in potential buyers.  You want buyers to be able to envision themselves living there.

A Staged Home Highlights:

  • The home is cared for, staging does minimal redecorating depending on the budget
  • All the clutter is removed so buyers can see the home’s best features
  • The furniture is laid out in the ideal way to highlight the focal points and leave open space for traffic
  • Appeals to a wider array of buyers, the home has a model-home appeal to attract more buyers

Benefits of Staging

Homes that are properly staged command a higher asking prices than non –staged homes, and typically they sell a third faster as well.  Investing in home staging pays for itself, putting $500 into staging returns roughly $560 back from the sale.  Incidentally staged homes have fewer if any price reductions.  The average time a staged home is on the market is 32 days while a non staged homes is 160 days.  This is the difference between your home being on the market for days or months.  Here are some do it yourself tips for doing your own home staging.

Staging works for everyone, sellers get their home sold much quicker than without staging.  Real estate agents get their listing sold faster than agents who don’t work without a staging company.  Get your home staged and get it sold now.


5 Tips for Buying Your First Home

Buying your first home is a scary thing, after all what do you know about mortgages, inspection and MLS listings.  You’re not the only one who has had to face all that, luckily you can do it armed with some information to guide you.

Here are 5 tips for buying your first home:

5 Tips for Buying Your First HomeHire an Agent

Many people will tell you that you don’t need an agent you can buy your first home on your own.  A buying agent will represent your interests throughout the buying process, they have access to listing fresh on the market and experience in whatever location you want to live in.  They understand the dynamics of neighbourhoods, where the schools and shopping are located, if your home is next to an airport or some other hindrance.

An agent can help you negotiate a price that works within your budget.  They are legally obligated to represent your interests.  They can negotiate contracts and help you with the closing process.  Their first loyalty is with you and their experience with the whole buying process is invaluable to the first time buyer.  They can take you to open houses, look for the right properties, find the movers, connect you with a real estate lawyer and home inspector.

Hire a Mortgage Broker

You’re first instinct when you want pre-approval for a mortgage is to head over to the bank where your chequing account is.  You may even get pre-approval for the amount you want but are you getting the right rate?  A mortgage broker can talk to you about the types of mortgages are available to you, and go over your financial information with you.  Armed with the right information they can shop around for you and get you a competitive rate and provide you with a pre-approval letter.  Your real estate agent should be able to put you in touch with a reputable mortgage broker.

5 Tips for Buying Your First Home

Look for Your House

It sounds pretty simple doesn’t it?  Many first time buyers are hesitant to make a decision because they are afraid they will miss out on that “perfect house”.  Finding the “perfect home” isn’t realistic.  You need a vision of what are must have’s and what you would like to have.  You may not get absolutely everything on your list.  You may have to do some work yourself, update the decor, do some painting or fix the kitchen to your liking.  Some of this you can negotiate into the contract and again the buyer’s agent can help you with that.

Make an Offer

Your agent will definitely come in handy through this process, they can research what other homes in the neighbourhood are selling for.  This will help you to decide on a fair offer that has a good chance of being accepted.  Negotiating is part of the home buying process, and it is good to have a professional who has got your back.

Get the Home Inspected

You never ever want to skip a home inspection.  A home inspection will cost around $500 but could potentially save you tens of thousands down the line.  No matter how great the house looks there can be loads of hidden issues you wouldn’t see on your own.  If there are problems you can negotiate a better deal or walk away all together.  You agent can put you in touch with a qualified inspector.