At a glance, it might seem like there is no need for copyright protection to anything related to real estate agencies. Let us take a look at what a typical situation might look like for a real estate broker. We will start looking at the internet and how things like data scraping have actually caused harm to the real estate business.
Let´s say that you decide to put your home for sale. To get optimal results, you hire a broker and get into a listing agreement. This person places your home on the local multiple-service listings.
Sometime after that, your broker begins to receive proposals from potential clients that claim to have seen the description of the house on some other website. Your broker has no idea about this other site and what is worse, this other listing has inaccurate information about the property.
Your broker tries to rectify this information with the third-party website but he is either ignored or his request is denied. So what goes next? What is your broker supposed to do in the face of such situation?
How Technology Affects Real Estate Agencies
We live in a technology-driven society where it becomes more difficult to protect one’s assets. Real estate agencies not only have to battle against data scrapers but they must be sure to protect their clients’ privacy.
The problem here is that when a broker gets his listing scraped and the information is changed, it affects a broker’s credibility. As a matter of fact, data scrapers are tampering with the credibility of an entire guild, making listings start to look as untrustworthy.
The internet has made this practice so easy and there is no Congress willing or capable of doing something about it. Another problem here is that not only real estate agencies get affected but so do consumers. Consumers will no longer be able to trust the information provided on a website listing.
Is there a Legal Solution?
The legal solution to scraping listings is copyright protection. This type of copyright is necessary to avoid the diminishing in the trust of potential clients.
At this point, it is important to note that brokers, clients, and buyers do not dwell in a home of trust necessarily, given that credibility of broker information can no longer be deemed reliable.
If you want to know how to best protect your real estate listings, Nexus Law is your best option. They will guide you through the steps of assigning copyright protection to your listing and protect your site from scrapers.